Florence is one of the most visited cities in Italy. Its old historical centre, recognised as a UNESCO World Heritage site, is the main destination for millions of tourists every year, attracted by the famous Museums, palaces and monuments.

Overtourism is an issue in this city, where most tourists tend to prefer the most popular cultural sites, such as the Uffizi Museum, Palazzo Vecchio, Palazzo Pitti, Museo dell’Opera del Duomo and Accademia Museum. The queues for these touristic sites can last the whole day, leading to overcrowded streets. With this amount of tourists in the city, many landlords prefer using their property for touristic rents, forcing local people to leave the city centre.

With HERIT-DATA, Florence becomes one of the pilot sites where big data will be used to find solutions in order to address overtourism. Existing and new data will allow to analyse tourists’ behaviour and trends in touristic flows, and to measure sustainability indicators.

In Florence, and in the other project’s pilot sites, a model will be set up to help managing the cultural sites, improving the diversification of the touristic offer and tackling seasonality.

HERIT-DATA will allow to develop an interactive ICT tool that will provide personalised suggestions of touristic locations, real-time information about their availability and alternative options when a specific cultural site is overcrowded. In Florence, this tool will be designed to be integrated with other platforms, such as www.visittuscany.com, the website for the promotion of Tuscany.